Checkl

Questions

problems

  • how do they solve X?
  • how much do they pay for X? what is their budget?
  • when was the last time they encountered X? #star
  • what have they done to solve X? #star
  • how much time do they spend to solve X? #mw

nosignal

  • is problem not a big deal?
  • is it the wrong persona?
  • does customer not care for implementation?
  • is customer fatigued about pitches?

compliments

  • why do they like idea?
  • how much money would it save?
  • how would it fit into their live?
  • have they tried alternatives?

generic answer

ask for specific example

  • what parts do you love/hate about X?

hypotheticals

anchor to past behavior

  • when was the last time this happened?
  • what have you done about this?

ideas

understand motivation

  • understand
    • why do you want that?
    • what would that let you do?
    • how are you coping without it?
    • is this something you need at launch or can be added later?
    • how would this fit into your day?
  • emotion
    • tell me more about that
    • this seems to bug you
    • what makes it so awful
    • why haven't you been able to fix this

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