Checkl
Questions
problems
- how do they solve X?
- how much do they pay for X? what is their budget?
- when was the last time they encountered X? #star
- what have they done to solve X? #star
- how much time do they spend to solve X? #mw
nosignal
- is problem not a big deal?
- is it the wrong persona?
- does customer not care for implementation?
- is customer fatigued about pitches?
compliments
- why do they like idea?
- how much money would it save?
- how would it fit into their live?
- have they tried alternatives?
generic answer
ask for specific example
- what parts do you love/hate about X?
hypotheticals
anchor to past behavior
- when was the last time this happened?
- what have you done about this?
ideas
understand motivation
- understand
- why do you want that?
- what would that let you do?
- how are you coping without it?
- is this something you need at launch or can be added later?
- how would this fit into your day?
- emotion
- tell me more about that
- this seems to bug you
- what makes it so awful
- why haven't you been able to fix this