Go Positive Go First
Notes
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start a favor to smaller favor , (say no to first thing - give blood for two years, then ask for smaller)
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we like to say yes to people like us
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find common points of interest
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tell people you like them
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social proof, show that something is popular
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menus in restaurants, show asterix for popular items make them more popular
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float testimonials at the top
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loss aversion
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MW: never lose a note again
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commitment consistency
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ask “will you do X”
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fight against this: here’s some new information. not your fault you made commitment on bad data
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point to shared tribes
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eg. i’m a student here too. would you like to do X?