<h1 id="product-market-fit-pmf">Product Market Fit (PMF)<a aria-hidden="true" class="anchor-heading icon-link" href="#product-market-fit-pmf"></a></h1>
<p>It doesn't matter if you do everything else wrong, if you have PMF, you will still succeed.
The most notorious example of this is <strong>Twitter</strong> </p>
<blockquote>
<p>"Twitter is such as mess — it's as if they drove a clown car into a gold mine and fell in"</p>
<p>Mark Zuckerberg (after trying to buy Twitter)</p>
</blockquote>
<p>Conversely, you can do everything right but if you don't have PMF, it doesn't matter (eg. Google Wave). </p>
<p>Product market fit is notoriously hard to nail down. The two most common ways I've seen it defined:</p>
<ol>
<li>Qualitatively, it feels like chasing a boulder downhill (after PMF) versus pushing a boulder uphill (before PMF). Both tasks require persistence and followthrough but will feel radically different</li>
<li>Quantitatively, having PMF means that you have a successful channel of converting users into paying customers so that throwing more money at the channel will reliably and repeatedly result in more revenue. </li>
</ol>
<h2 id="related">Related<a aria-hidden="true" class="anchor-heading icon-link" href="#related"></a></h2>
<ul>
<li><a href="/notes/fk95c7tpa4lpmvzmmslub0r">The Mom Test</a></li>
<li><a href="/notes/brJHCoMcaOndZpqpyjxPh"><input type="checkbox" disabled class="task-before task-status"><span class="task-status-text">(null)</span>Hatching Twitter</a></li>
</ul>
<hr>
<strong>Backlinks</strong>
<ul>
<li><a href="/notes/htchyy536bb169mzu47ksb6">Product Market Fit (kevin-public)</a></li>
<li><a href="/notes/e2wxeoo1m5tcveu8n5155vr">Concepts (kevin-public)</a></li>
</ul>

Product Market Fit (PMF)

kevin-public


## Welcome to my [Digital Garden](https://joelhooks.com/digital-garden) 🌱

I'm **Kevin**, founder of [Dendron](https://dendron.so/) ([YCW21](https://news.ycombinator.com/item?id=29176158)) - an open-source, local-first, knowledge base for developers. Our goal is to help devs access and structure all the information they have ever come across using plain text, markdown, and version control. 


As a point of reference, I made Dendron because I wanted a better way of managing my own corpus of **30K+ notes**. Dendron is the result of a decade of experimenting with different tools and systems. 

The end result is [[A Hierarchy First Approach to Note Taking|dendron://kevin-blog/blog.pkm.2020-08-24-a-hierarchy-first-approach-to-note-taking]], a system that helped me instantly access any information I've noted before. 

You are reading my personal site which is managed and published using Dendron. You can [clone this site locally](https://github.com/kevinslin/kevin-public-vault) or [make your own](https://wiki.dendron.so/notes/4ushYTDoX0TYQ1FDtGQSg). 


## Navigating the Garden

The advantage of a garden is that it is non-linear and can offer much more context than a linear blog. This is also its greatest downside as it can be hard to know where to begin. If you want to ease into this experience and want a linear feed of blog posts, I would recommend starting off with the [[Blog|dendron://kevin-blog/blog]] hierarchy. 

If you are feeling more adventurous, you can read about how this blog is structured below and go down your own trail!

![[dendron://kevin-public/home.schema#^begin]]

## Contact

You can find and contact me in the following places (sorted by frequency of use):

- Email: kevin(at)dendron.so
- Twitter: [`@kevins8`](https://twitter.com/kevins8)
- Github: [`@kevins8`](https://github.com/kevinslin)
- LinkedIn: [`@kevinslin-thence`](https://www.linkedin.com/in/kevinslin-thence)

## Working in the Open

Except where otherwise noted, content on this site is licensed under a [Creative Commons Attribution-ShareAlike 4.0 International License](https://creativecommons.org/licenses/by-sa/4.0/).

Code for this blog is available on [github](https://github.com/kevinslin/kevin-garden).

### Staying Updated

Subscribe to my newsletter to get my thoughts around growth

<form
  action="https://buttondown.email/api/emails/embed-subscribe/kevins8"
  method="post"
  target="popupwindow"
  onsubmit="window.open('https://buttondown.email/kevins8', 'popupwindow')"
  class="embeddable-buttondown-form"
>
  <label for="bd-email">Enter your email</label>
  <input type="email" name="email" id="bd-email" />
  <input type="submit" value="Subscribe" />
  <p>
    <a href="https://buttondown.email" target="_blank">Powered by Buttondown.</a>
  </p>
</form>